We Are Market Basket: The Story of the Unlikely Grassroots Movement That Saved a Beloved Business

We Are Market Basket: The Story of the Unlikely Grassroots Movement That Saved a Beloved Business

By Daniel Korschun and Grant Welker

What if a company were so treasured and trusted that people literally took to the streets to save it? Discover the story of Market Basket . . . What can your company learn from this incredible story?

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Book Information

Publisher: Amacom
Publish Date: 08/12/2015
Pages: 256
ISBN-13: 9780814436653
ISBN-10: 081443665X
Language: English

What We're Saying

December 08, 2015

In which we announce our eight category winners, which become the finalists for our book of the year. READ FULL DESCRIPTION

November 24, 2015

Ryan Schleicher, who spends his days split between author services, corporate sales, and PR, takes a look inside this year's best Entrepreneurship titles. READ FULL DESCRIPTION

November 10, 2015

We begin taking a closer look at the books in the 2015 800-CEO-READ Business Book Awards longlist by looking at five in the General Business category. READ FULL DESCRIPTION

November 03, 2015

These 40 books—five selections across eight distinct categories—make up the 800-CEO-READ Business Book Awards Longlist. READ FULL DESCRIPTION

August 20, 2015

Daniel Korschun and Grant Welker tell a beautiful story of a company's employees, suppliers, and customers starting a movement to save its soul. READ FULL DESCRIPTION

Full Description

On June 23, 2014, the long-time CEO of a popular New England supermarket chain was ousted by his board of directors, led by his cousin. What transpired over the next two months is an inspiring tale of epic loyalty to a man who had impacted his community far beyond that of providing groceries.In We Are Market Basket, readers will learn more than simply the story of the strike heard round the world. How did a single CEO garner so much respect from his company's managers and rank-and-file workers that they walked out of the stores and protested? How did the ousting of an executive result in customers leaving the stores and joining protest rallies? Politicians were forced to take sides, and media were left stunned at the unprecedented and united show of support for this lone businessman. What was so special about this CEO and how he ran his business that provoked such ferocious loyalty? How does a company spread across three states maintain a culture that embraces everyone--from cashier to customer--as family? Can a company really become an industry leader by prioritizing stakeholders over shareholders? With its arresting firsthand accounts from the streets and executive suites, We Are Market Basket is as inspiring as it is instructive as it chronicles the epic rise, fall, and redemption of an iconic and uniquely American company.

About the Authors

Daniel Korschun is an Assistant Professor of Marketing at Drexel University's LeBow College of Business and a Fellow at the Center for Corporate Reputation Management. GRANT WELKER covered the Market Basket story from the start as a reporter for the Lowell Sun.

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DANIEL KORSCHUN is an Assistant Professor of Marketing at Drexel University's LeBow College of Business and a Fellow at the Center for Corporate Reputation Management. Grant Welker covered the Market Basket story from the start as a reporter for the Lowell Sun.

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